{"id":1559,"date":"2023-10-12T16:12:40","date_gmt":"2023-10-12T16:12:40","guid":{"rendered":"https:\/\/www.merckvaccines.com\/tools-and-resources\/?page_id=1559"},"modified":"2025-11-24T13:11:04","modified_gmt":"2025-11-24T13:11:04","slug":"addressing-vaccine-hesitancy","status":"publish","type":"page","link":"https:\/\/www.merckvaccines.com\/tools-and-resources\/vaccination-program-tools\/addressing-vaccine-hesitancy\/","title":{"rendered":"Addressing vaccine hesitancy"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-top mb-0 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:936px\"><link rel='stylesheet' id='vivid360-in-page-navigation-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/in-page-navigation\/css\/style.min.css?ver=1765535927' media='all' \/>\n\n<div class=\"wp-block-vivid360-in-page-navigation inPageNavi full-page-width\" role=\"navigation\" aria-label=\"In-Page Navigation\" opt-design=\"v-tab\" has-icon=\"false\" icon-position=\"right\" data-menu=\"205\"><div class=\"vivid360-v-tab-titles\" style=\"justify-content:left\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<link rel='stylesheet' id='vivid360-hero-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/hero\/css\/style.min.css?ver=1765535927' media='all' \/>\n\n<div id=\"\" class=\"wp-block-vivid360-hero\"><div class=\"vivid360-hero-container align-left align-middle ratio-50-50 horizontal desktop text-align-left has-white-color has-primary-background-color is-split-style split-image-right mobile-is-split-style mobile-split-image-top mobile-uses-custom-styles\" style=\"border-width:0;border-style:solid;border-top-left-radius:0;border-top-right-radius:0;border-bottom-right-radius:0;border-bottom-left-radius:0\"><div class=\"wide_screens hidden\" data-value=\"default\"><\/div><picture><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2025\/11\/Top-Caption.png?w=767\"\/><source media=\"(min-width: 768px) and (max-width:1024px)\" srcset=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2023\/12\/tools-resources_vaccine-hesitancy_hero.png?w=1024\"\/><source media=\"(min-width: 1025px) and (max-width:1440px)\" srcset=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2023\/12\/tools-resources_vaccine-hesitancy_hero.png?w=1440\"\/><img decoding=\"async\" width=\"1134\" height=\"704\" loading=\"lazy\" data-src=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2023\/12\/tools-resources_vaccine-hesitancy_hero.png?w=1488\" src=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2023\/12\/tools-resources_vaccine-hesitancy_hero.png?w=1488\" alt=\"\" class=\"hero-image\" style=\"--desktop-focal-x:41%;--desktop-focal-y:19%;--mobile-focal-x:50%;--mobile-focal-y:50%;--tablet-focal-x:41%;--tablet-focal-y:19%\"\/><div class=\"capoverlay-container-desktop right-bottom show    label\" style=\"--top-margin:;--bottom-margin:;--left-margin:;--right-margin:\"><div class=\"overlay-caption-schema\">Actor Portrayal<\/div><\/div><\/picture><div class=\"hero-wrapper\"><div class=\"hero-content\"><h1 style=\"--headlineFontSize:36px;--headlineFontSizeTablet:36px;--headlineFontSizeMobile:24px;--headlineLineHeight:45px;--headlineLineHeightTablet:45px;--headlineLineHeightMobile:30px\" class=\"hero-title fontWeightRegular\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Addressing vaccine hesitancy with parents<\/mark><\/h1><p class=\"hero-description\"><\/p><div class=\"hero-btn-group\"><\/div><div class=\"hero-caption\"><\/div><\/div><\/div><\/div><div class=\"hero-caption-2desktop\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns mb-0 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:936px\"><link rel='stylesheet' id='vivid360-spacer-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/spacer\/css\/style.min.css?ver=1765535928' media='all' \/>\n\n<div style=\"background-color:transparent;--desktop-spacer:32px;--mobile-spacer:0px;--tablet-spacer:32px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div class=\"wp-block-columns mb-0 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:552px\"><link rel='stylesheet' id='vivid360-heading-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/heading\/css\/style.min.css?ver=1765535927' media='all' \/>\n\n<div class=\"vivid360-heading\" id=\"a63b83666-6ac4-475a-9b76-42be4efad702\"><h2 class=\"has-primary-color has-text-align-center content-width fontWeightRegular\" style=\"--desktopFontSize:30px;--tabletFontSize:30px;--mobileFontSize:22px;--desktopLineHeightSize:45px;--tabletLineHeightSize:45px;--mobileLineHeightSize:;--tabletAlign:center;--mobileAlign:center\" id=\"\">Your guide to effective and persuasive communication<\/h2><\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:20px;--mobile-spacer:4px;--tablet-spacer:20px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:0px;--mobile-spacer:2px;--tablet-spacer:0px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n<link rel='stylesheet' id='vivid360-columns-wrapper-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/columns-wrapper\/css\/style.min.css?ver=1765535927' media='all' \/>\n\n<div class=\"wp-block-vivid360-columns-wrapper vivid360-columns-wrapper full-page-width\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"background-color:transparent;--desktop-spacer:10px;--mobile-spacer:0px;--tablet-spacer:10px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div class=\"vivid360-heading\" id=\"aacada182-20b2-4395-958a-e92fd66327b6\"><h4 class=\"content-width fontWeightRegular\" style=\"--desktopFontSize:18px;--tabletFontSize:var(--h4FontSizeDesktop);--mobileFontSize:18px;--desktopLineHeightSize:27px;--tabletLineHeightSize:var(--h4LineHeightDesktop);--mobileLineHeightSize:\" id=\"\"><strong>In 2019, the World Health Organization (WHO) named vaccine hesitancy as one of the ten leading threats to global health.<sup>1<\/sup><\/strong><\/h4><\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:4px;--mobile-spacer:5px;--tablet-spacer:4px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<p class=\"has-regular-font-size\">Vaccine hesitancy\u2014or the delay in the acceptance or refusal of vaccination despite availability of vaccination services<sup>2<\/sup>:<\/p>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:0px;--mobile-spacer:6px;--tablet-spacer:0px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n<link rel='stylesheet' id='vivid360-list-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/list\/css\/style.min.css?ver=1765535927' media='all' \/>\n\n<div class=\"vivid-block-list content-width default-list block-c337fb5a-88fa-4774-a3f5-34727c576413 has-regular-font-size\" data-image=\"\" data-image-mobile=\"\" data-image-all=\"\" data-image-all-mobile=\"\" data-icon-color=\"#333\" data-text-color=\"#333\" data-client-id=\"block-c337fb5a-88fa-4774-a3f5-34727c576413\"><ul class=\"first-level\"><li>Is complex, varying across time, place, and vaccines<sup>2<\/sup><\/li><li>Is influenced by factors such as complacency, convenience, and confidence<sup>2<\/sup><\/li><\/ul><\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:25px;--mobile-spacer:10px;--tablet-spacer:25px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<p class=\"has-regular-font-size\">It\u2019s important to remember that choosing to delay or refuse a recommended vaccine does not always mean a patient is anti-vaccination. In the US, UK, and Canada, &lt;10% of respondents to a 2021 survey-based study appeared to be resolutely opposed to vaccines and vaccinations, ie, \u201canti-vax.\u201d<sup>3,4,a<\/sup><\/p>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:16px;--mobile-spacer:20px;--tablet-spacer:16px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<p class=\"has-regular-font-size\">Ask probing questions to determine if your patient is merely hesitant and needs more information to feel confident in moving forward.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"background-color:transparent;--desktop-spacer:0px;--mobile-spacer:0px;--tablet-spacer:0px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n<link rel='stylesheet' id='vivid360-image-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/image\/css\/style.min.css?ver=1765535927' media='all' \/>\n\n<div class=\"wp-block-vivid360-image img-container mr-0 ml-0\"><figure class=\"wp-block-vivid360-image is-style-default has-mobile-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2023\/12\/tools-resources_vaccine-hesitancy_communication.webp?w=916\" alt=\"\" class=\"wp-image-2524  style-noshadow  deskWidthAuto \" height=\"465\" title=\"\" style=\"height:465px;width:916px\" srcset=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2023\/12\/tools-resources_vaccine-hesitancy_communication.webp 916w, https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2023\/12\/tools-resources_vaccine-hesitancy_communication.webp?resize=275,300 275w, https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2023\/12\/tools-resources_vaccine-hesitancy_communication.webp?resize=768,837 768w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2025\/11\/doctor-hesitamcy.png\" alt=\"\" class=\"wp-image-6123  style-noshadow mobile-image mobHeightAuto mobWidthAuto \" width=\"2\" height=\"818\" title=\"\" style=\"height:818px;width:2px\"\/><div align=\"left\" class=\"capoverlay-container mr-0 ml-0 \"><div class=\"overlay-scheme-light overlay-enabled\" align=\"left\">Actor Portrayal<\/div><\/div><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f5fafd\">\n<div style=\"background-color:transparent;--desktop-spacer:36px;--mobile-spacer:18px;--tablet-spacer:36px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"column-wrapper _3ef2287c-41bf-4364-8eea-b0c3881ac57a is-layout-flow wp-block-column-is-layout-flow\"><style>\n\t\t\t\t@media (min-width: 1024px) {\n\t\t\t\t\t.column-wrapper {\n\t\t\t\t\t\tdisplay: contents;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\t@media (max-width: 1024px) {\n\t\t\t\t\t#block-3ef2287c-41bf-4364-8eea-b0c3881ac57a,\n\t\t\t\t\t._3ef2287c-41bf-4364-8eea-b0c3881ac57a {\n\t\t\t\t\t\tdisplay: contents;\n\t\t\t\t\t\t\n\t\t\t\t\t}\n\t\t\t\t\t.wp-block-columns:not(.is-not-stacked-on-mobile)>.column-wrapper {\n\t\t\t\t\t\tflex-basis: 100% !important;\n\t\t\t\t\t}\n\t\t\t\t\t.column-wrapper .wp-block-column {\n\t\t\t\t\t\torder: inherit;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\t@media (max-width: 767px) {\n\t\t\t\t\t#block-3ef2287c-41bf-4364-8eea-b0c3881ac57a,\n\t\t\t\t\t._3ef2287c-41bf-4364-8eea-b0c3881ac57a {\n\t\t\t\t\t\tflex-basis: 0px !important;display: unset !important;\n\t\t\t\t\t\t\n\t\t\t\t\t}\n\t\t\t\t\t.column-wrapper .wp-block-column {\n\t\t\t\t\t\torder: inherit;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\t<\/style><div class=\"wp-block-column\" style=\"flex-basis:12px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:363px\">\n<div style=\"background-color:transparent;--desktop-spacer:36px;--mobile-spacer:40px;--tablet-spacer:36px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div class=\"vivid360-heading\" id=\"a5e771f79-77c7-44e0-979f-fb9fd2b2a4fe\"><h3 class=\"has-primary-color has-text-align-center content-width fontWeightRegular\" style=\"--desktopFontSize:var(--h3FontSizeDesktop);--tabletFontSize:var(--h3FontSizeDesktop);--mobileFontSize:var(--h3FontSizeMobile);--desktopLineHeightSize:var(--h3LineHeightDesktop);--tabletLineHeightSize:var(--h3LineHeightDesktop);--mobileLineHeightSize:;--tabletAlign:center;--mobileAlign:center\" id=\"\">When it comes to vaccines, parents\u2014including those who are hesitant\u2014consider health care providers like you the <strong>most trusted source<\/strong> of information.<sup>10<\/sup><\/h3><\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:2px;--tablet-spacer:2px;--mobile-spacer:12px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-tablet vivid360-spacer-mobile\"><\/div>\n<\/div>\n\n\n\n<div class=\"column-wrapper _0b35ef65-25f8-47f3-8a80-72a469d9043c is-layout-flow wp-block-column-is-layout-flow\"><style>\n\t\t\t\t@media (min-width: 1024px) {\n\t\t\t\t\t.column-wrapper {\n\t\t\t\t\t\tdisplay: contents;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\t@media (max-width: 1024px) {\n\t\t\t\t\t#block-0b35ef65-25f8-47f3-8a80-72a469d9043c,\n\t\t\t\t\t._0b35ef65-25f8-47f3-8a80-72a469d9043c {\n\t\t\t\t\t\tdisplay: contents;\n\t\t\t\t\t\t\n\t\t\t\t\t}\n\t\t\t\t\t.wp-block-columns:not(.is-not-stacked-on-mobile)>.column-wrapper {\n\t\t\t\t\t\tflex-basis: 100% !important;\n\t\t\t\t\t}\n\t\t\t\t\t.column-wrapper .wp-block-column {\n\t\t\t\t\t\torder: inherit;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\t@media (max-width: 767px) {\n\t\t\t\t\t#block-0b35ef65-25f8-47f3-8a80-72a469d9043c,\n\t\t\t\t\t._0b35ef65-25f8-47f3-8a80-72a469d9043c {\n\t\t\t\t\t\tflex-basis: 0px !important;display: unset !important;\n\t\t\t\t\t\t\n\t\t\t\t\t}\n\t\t\t\t\t.column-wrapper .wp-block-column {\n\t\t\t\t\t\torder: inherit;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\t<\/style><div class=\"wp-block-column\" style=\"flex-basis:12px\"><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:36px;--mobile-spacer:18px;--tablet-spacer:36px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"background-color:transparent;--desktop-spacer:0px;--mobile-spacer:28px;--tablet-spacer:0px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div class=\"vivid360-heading\" id=\"a20bb9f8d-14b5-47ce-ba2e-b08744b4c828\"><h4 class=\"content-width fontWeightRegular\" style=\"--desktopFontSize:18px;--tabletFontSize:var(--h4FontSizeDesktop);--mobileFontSize:18px;--desktopLineHeightSize:27px;--tabletLineHeightSize:var(--h4LineHeightDesktop);--mobileLineHeightSize:\" id=\"\"><strong>Immunization is a key component of primary health care<\/strong><sup><strong>5<\/strong><\/sup><\/h4><\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:0px;--mobile-spacer:10px;--tablet-spacer:0px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<p class=\"has-regular-font-size\">Our goal is to support vaccine uptake by helping you build patients&#8217; confidence in:<\/p>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:16px;--mobile-spacer:15px;--tablet-spacer:16px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n<link rel='stylesheet' id='vivid360-list-parent-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/list-parent\/css\/style.css?ver=1765535927' media='all' \/>\n\n<div class=\"vivid-block-list2 content-width  \">\n<ul style=\"--listBulletColor:#333\" class=\"list-bullet-color has-regular-font-size\">\n<li>Recommended vaccinations<sup>6-9<\/sup><\/li>\n\n\n\n<li class=\"has-regular-font-size\">Providers who administer vaccines<sup>6<\/sup><\/li>\n\n\n\n<li>Processes and policies that lead to vaccine development, manufacturing, and licensure<sup>6<\/sup><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:4px;--mobile-spacer:0px;--tablet-spacer:4px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n<link rel='stylesheet' id='vivid360-separator-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/separator\/css\/style.min.css?ver=1765535928' media='all' \/>\n\n<hr class=\"wp-block-vivid360-separator has-text-color has-background full-page-width  ml-0 mr-0\" style=\"height:0;background-color:#979797;color:#979797\"\/>\n\n\n\n<p class=\"has-small-font-size\"><sup>a<\/sup>According to the results of a survey of 13,251 online respondents on January 5-19, 2021.<sup>4<\/sup><\/p>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:54px;--mobile-spacer:65px;--tablet-spacer:54px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n<link rel='stylesheet' id='vivid360-row-module-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/row\/css\/style.min.css?ver=6.8.5' media='all' \/>\n\n<div style=\"border-width:0px;border-style:none;border-radius:0;background-color:#f5fafd\" class=\"wp-block-vivid360-row aligncenter vivid360-row hcp-regular-bg-width has-primary-color full-page-width\"><div class=\"cropped\" id=\"row9cc6d2d4-669b-4390-bfd9-c28b21742200\"><div style=\"padding-top:40px;padding-bottom:39px;padding-right:0px;padding-left:0px\" class=\"row-content regular-width hcp-regular-width\">\n<div class=\"vivid360-heading\" id=\"ac798fad9-bda3-4422-a8b1-c6579eded27d\"><h3 class=\"has-text-align-center content-width fontWeightRegular\" style=\"--desktopFontSize:20px;--tabletFontSize:var(--h3FontSizeDesktop);--mobileFontSize:18px;--desktopLineHeightSize:30px;--tabletLineHeightSize:var(--h3LineHeightDesktop);--mobileLineHeightSize:;--tabletAlign:center;--mobileAlign:center\" id=\"\">Supporting you, your patients, and your practice&nbsp;<\/h3><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:30px;--mobile-spacer:30px;--tablet-spacer:30px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-regular-font-size\">We invite you to explore sample communication scenarios rooted in evidence-based strategies for overcoming vaccine hesitancy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-regular-font-size\">Grouped into three topic areas, these sample dialogues will help you address common vaccine questions and concerns with clarity and compassion.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:25px;--mobile-spacer:33px;--tablet-spacer:25px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vivid360-heading\" id=\"a12f197e8-87f3-4fb1-8311-f9a6f1c77216\"><h5 class=\"content-width fontWeightRegular\" style=\"--desktopFontSize:16px;--tabletFontSize:var(--h5FontSizeDesktop);--mobileFontSize:16px;--desktopLineHeightSize:24px;--tabletLineHeightSize:var(--h5LineHeightDesktop);--mobileLineHeightSize:\" id=\"\"><strong>Safety concerns\/general mistrust:<\/strong><\/h5><\/div>\n\n\n<link rel='stylesheet' id='vivid360-card-css-css' href='https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/themes\/cex-wpvip-mhh-merck-vivid360-theme-1-12\/blocks\/card\/css\/style.min.css?ver=1773226567' media='all' \/>\n\n<div id=\"\" class=\"wp-block-vivid360-card ac6d6fec0-4c23-425f-b22a-bdcca7270e1d vivid360-block-card has-text-align-left hasBoxShadow card-horizontal has-white-color has-primary-background-color full-page-width mb-0\" style=\"border-width:0px;border-style:;border-radius:5px\"><div class=\"card-content\"><div class=\"card-content-wrap\"><h4 class=\"card-header fontWeightRegular\">\u201cHow do I know vaccines are safe?\u201d<\/h4><p class=\"card-link entire-card left\"><a class=\"\" href=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/vaccination-program-tools\/addressing-vaccine-hesitancy\/safety-concerns\/\" role=\"button\" style=\"border-radius:4px\" title=\"\u201cHow do I know vaccines are safe?\u201d\" target=\"_self\" rel=\"noopener\" data-design-category=\"link\" data-design-label=\"\u201cHow do I know vaccines are safe?\u201d\" data-design-module=\"element\">\u201cHow do I know vaccines are safe?\u201d<\/a><\/p><\/div><div class=\"has-white-color\"><div class=\"card-icon-right\"><i role=\"link\" aria-label=\"\" aria-hidden=\"true\" class=\"icon-arrow-right\"><\/i><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:28px;--mobile-spacer:40px;--tablet-spacer:28px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div class=\"vivid360-heading\" id=\"aa33ecf5f-7c68-426e-be4a-6df1890ad63b\"><h5 class=\"content-width fontWeightRegular\" style=\"--desktopFontSize:16px;--tabletFontSize:var(--h5FontSizeDesktop);--mobileFontSize:16px;--desktopLineHeightSize:24px;--tabletLineHeightSize:var(--h5LineHeightDesktop);--mobileLineHeightSize:\" id=\"\"><strong>Lack of information:<\/strong><\/h5><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-vivid360-card ab18cd103-190f-45e7-a99e-d6610e181adb vivid360-block-card has-text-align-left hasBoxShadow card-basic has-white-color has-primary-background-color full-page-width mb-0\" style=\"border-width:0px;border-style:;border-radius:5px\"><div class=\"card-content\"><div class=\"card-content-wrap\"><h4 class=\"card-header fontWeightRegular\">\u201cHow do I know which vaccines I need\/my child needs?\u201d<\/h4><p class=\"card-link entire-card left\"><a class=\"\" href=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/vaccination-program-tools\/addressing-vaccine-hesitancy\/lack-of-information\/\" role=\"button\" style=\"border-radius:4px\" title=\"\u201cHow do I know which vaccines I need\/my child needs?\u201d\" target=\"_self\" rel=\"noopener\" data-design-category=\"link\" data-design-label=\"\u201cHow do I know which vaccines I need\/my child needs?\u201d\" data-design-module=\"element\">\u201cHow do I know which vaccines I need\/my child needs?\u201d<\/a><\/p><\/div><div class=\"has-white-color\"><div class=\"card-icon-right\"><i role=\"link\" aria-label=\"\" aria-hidden=\"true\" class=\"icon-arrow-right\"><\/i><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:28px;--mobile-spacer:40px;--tablet-spacer:28px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div class=\"vivid360-heading\" id=\"afea58b9e-e45b-4109-88d7-7bdce1cbfc83\"><h5 class=\"content-width fontWeightRegular\" style=\"--desktopFontSize:16px;--tabletFontSize:var(--h5FontSizeDesktop);--mobileFontSize:16px;--desktopLineHeightSize:24px;--tabletLineHeightSize:var(--h5LineHeightDesktop);--mobileLineHeightSize:\" id=\"\"><strong>Vaccine necessity:<\/strong><\/h5><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-vivid360-card a7ed7a130-44e3-47b1-a0f9-c6ffade489df vivid360-block-card has-text-align-left hasBoxShadow card-basic has-white-color has-primary-background-color full-page-width\" style=\"border-width:0px;border-style:;border-radius:5px\"><div class=\"card-content\"><div class=\"card-content-wrap\"><h4 class=\"card-header fontWeightRegular\">\u201cWhy does my child need this vaccine? It\u2019s not required by our school.\u201d<\/h4><div class=\"card-desc disablebutton has-regular-font-size\">\n<p><\/p>\n<\/div><p class=\"card-link entire-card left\"><a class=\"\" href=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/vaccination-program-tools\/addressing-vaccine-hesitancy\/vaccine-necessity\/\" role=\"button\" style=\"border-radius:4px\" title=\"\u201cWhy does my child need this vaccine? It\u2019s not required by our school.\u201d\" target=\"_self\" rel=\"noopener\" data-design-category=\"link\" data-design-label=\"\u201cWhy does my child need this vaccine? It\u2019s not required by our school.\u201d\" data-design-module=\"element\">\u201cWhy does my child need this vaccine? It\u2019s not required by our school.\u201d<\/a><\/p><\/div><div class=\"has-white-color\"><div class=\"card-icon-right\"><i role=\"link\" aria-label=\"\" aria-hidden=\"true\" class=\"icon-arrow-right\"><\/i><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"background-color:transparent;--desktop-spacer:116px;--mobile-spacer:50px;--tablet-spacer:116px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div class=\"wp-block-vivid360-image\"><div class=\"img-container \"><figure class=\"wp-block-vivid360-image is-style-default has-mobile-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1274\" height=\"857\" src=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2024\/01\/tools-resources_vaccine-hesitancy_illustration.png\" alt=\"\" class=\"wp-image-3042  style-noshadow deskHeightAuto  \" title=\"\" style=\"height:857px;width:1274px\" srcset=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2024\/01\/tools-resources_vaccine-hesitancy_illustration.png 1274w, https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2024\/01\/tools-resources_vaccine-hesitancy_illustration.png?resize=300,202 300w, https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2024\/01\/tools-resources_vaccine-hesitancy_illustration.png?resize=768,517 768w, https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2024\/01\/tools-resources_vaccine-hesitancy_illustration.png?resize=1024,689 1024w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2024\/01\/tools-resources_vaccine-hesitancy_illustration.png?w=300\" alt=\"\" class=\"wp-image-3042  style-noshadow mobile-image mobHeightAuto  \" width=\"768\" height=\"516\" title=\"\" style=\"height:516px;width:768px\" srcset=\"https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2024\/01\/tools-resources_vaccine-hesitancy_illustration.png 1274w, https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2024\/01\/tools-resources_vaccine-hesitancy_illustration.png?resize=300,202 300w, https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2024\/01\/tools-resources_vaccine-hesitancy_illustration.png?resize=768,517 768w, https:\/\/www.merckvaccines.com\/tools-and-resources\/wp-content\/uploads\/sites\/97\/2024\/01\/tools-resources_vaccine-hesitancy_illustration.png?resize=1024,689 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:105px;--mobile-spacer:70px;--tablet-spacer:105px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n\n\n\n<div style=\"background-color:transparent;height:8px\" class=\"wp-block-vivid360-spacer vivid360-spacer spacer-8\"><\/div>\n\n\n\n<hr class=\"wp-block-vivid360-separator has-text-color has-background mobileWidth\" style=\"height:0;background-color:#979797;color:#979797;--mobileWidth:99%\"\/>\n\n\n\n<div class=\"vivid360-heading\" id=\"add5e8a99-b003-41bd-a860-25e26a6438f6\"><h3 class=\"content-width fontWeightRegular\" style=\"--desktopFontSize:16px;--tabletFontSize:var(--h3FontSizeDesktop);--mobileFontSize:16px;--desktopLineHeightSize:24px;--tabletLineHeightSize:var(--h3LineHeightDesktop);--mobileLineHeightSize:\" id=\"\"><strong>References<\/strong><\/h3><\/div>\n\n\n\n<div class=\"vivid-block-list2 content-width  \">\n<ol style=\"--listBulletColor:#333\" class=\"list-bullet-color has-small-font-size\">\n<li class=\"has-small-font-size\">World Health Organization. Ten threats to global health in 2019. Vaccine hesitancy. Accessed June 16, 2025.&nbsp;https:\/\/www.who.int\/news-room\/spotlight\/ten-threats-to-global-health-in-2019<\/li>\n\n\n\n<li>MacDonald NE; SAGE Working Group on Vaccine Hesitancy. Vaccine hesitancy: definition, scope and determinants.&nbsp;<em>Vaccine<\/em>. 2015;33(34):4161-4164. doi:10.1016\/j.vaccine.2015.04.036<\/li>\n\n\n\n<li>Pullan S, Dey M. Vaccine hesitancy and anti-vaccination in the time of COVID-19: a Google Trends analysis.&nbsp;<em>Vaccine<\/em>. 2021;39(14):1877-1881. doi:10.1016\/j.vaccine.2021.03.019<\/li>\n\n\n\n<li>Gravelle TB, Phillips JS, Reifler J, Scoto TJ. Estimating the size of &#8220;anti-vax&#8221; and vaccine hesitant populations in the US, UK, and Canada: comparative latent class modeling of vaccine attitudes. <em>Hum Vaccin lmmunother<\/em>. 2022;18(1):e2008214. doi:10.1080\/21645515.2021.2008214<\/li>\n\n\n\n<li>World Health Organization. Vaccines and immunization. Accessed September 10, 2025. https:\/\/www.who.int\/health-topics\/vaccines-and-immunization#tab=tab_1<\/li>\n\n\n\n<li>US Department of Health and Human Services. Vaccines &amp; immunizations: vaccine confidence. Last reviewed August 11, 2021. Accessed August 19, 2025. https:\/\/www.hhs.gov\/vaccines\/featured-priorities\/vaccine-confidence\/index.html<\/li>\n\n\n\n<li>Centers for Disease Control and Prevention. Recommended child and adolescent immunization schedule for ages 18 years or younger, United States, 2025. Revised October 7, 2025. Accessed October 9, 2025. https:\/\/www.cdc.gov\/vaccines\/hcp\/imz-schedules\/downloads\/child\/0-18yrs-child-combined-schedule.pdf<\/li>\n\n\n\n<li>American Academy of Pediatrics. Recommended child and adolescent immunization schedule for ages 18 years or younger, United States 2025. Updated September 17, 2025. Accessed October 6, 2025. https:\/\/downloads.aap.org\/AAP\/PDF\/AAP-Immunization-Schedule.pdf<\/li>\n\n\n\n<li>Centers for Disease Control and Prevention. Recommended adult immunization schedule for ages 19 years or older, United States, 2025. Revised October 7, 2025. Accessed October 9, 2025. https:\/\/www.cdc.gov\/vaccines\/hcp\/imz-schedules\/downloads\/adult\/adult-combined-schedule.pdf<\/li>\n\n\n\n<li>Centers for Disease Control and Prevention. Talking with parents about vaccines. Published August 9, 2024. Accessed June 26, 2025. https:\/\/www.cdc.gov\/vaccines-children\/hcp\/conversation-tips\/index.html<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div style=\"background-color:transparent;--desktop-spacer:56px;--mobile-spacer:48px;--tablet-spacer:56px\" class=\"wp-block-vivid360-spacer vivid360-spacer-desktop vivid360-spacer-mobile vivid360-spacer-tablet\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our goal is to support vaccine uptake by helping you build patients&#8217; confidence in: aAccording to the results of a survey of&#8230;<\/p>\n","protected":false},"author":446,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"ga4_page_audience":[],"ga4_page_birn_id":[],"ga4_page_branding":[225],"ga4_page_businessunit":[231],"ga4_page_campaign":[],"ga4_page_content_purpose":[261],"ga4_page_customer_journey_stage":[282],"ga4_page_customer_specialty":[326],"ga4_page_experience":[],"ga4_page_indication":[],"ga4_page_material_intent":[435],"ga4_page_product":[533],"ga4_page_region":[662],"ga4_page_therapeuticarea":[707],"class_list":["post-1559","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Addressing vaccine hesitancy with parents<\/title>\n<meta name=\"description\" content=\"We invite you to explore sample communication scenarios 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